Privacy policy
The protection of your data is important to us.
This privacy policy explains which personal data we collect, how we use it, and what rights you have.
1. Controller
Lars Andrin Schwendener
Pfäffikerstrasse 102b
8605 Gutenswil
Switzerland
Email: info@v7signature.com
Phone: +41 76 830 83 31
2. Collection and Storage of Personal Data
We process personal data only to the extent necessary to provide a functional website, our content, or our services.
The following data may be processed:
Automatically when visiting the website
- IP address
- Browser type & browser version
- Operating system
- Date/time of the request
- Pages visited
- Referrer URL
This data is used for technical security and to improve our services.
When using the email form / newsletter
- Email address
- Date & time of registration
- Double opt-in confirmation
- Statistical usage data (opens, clicks), if used → [Placeholder: Will be added depending on which provider is used]
3. Newsletter / Email Communication
We only send emails with explicit consent (double opt-in).
Email service used:
→ Shopify Email (preliminary)
→ [If Klaviyo / Mailchimp etc. are used later: add here]
Processed data:
- Email address
- Communication history
- Statistical analysis, if enabled → [Placeholder]
Unsubscribing is possible at any time via:
- The unsubscribe link in every email
- Request sent to: info@v7signature.com
4. Cookies & Tracking
Our website uses cookies to enable and improve usage.
Currently used tools:
- Shopify basic cookies (necessary)
- [Optional: Google Analytics] → not active yet
- [Optional: TikTok Pixel] → not active yet
- [Optional: Meta Pixel] → not active yet
If tracking is activated, this policy will be updated accordingly.
5. Orders & Payment Providers
(Currently irrelevant, as pre-launch. Mandatory text still important.)
For future orders, we will process:
- Name
- Address
- Payment information → [Placeholder]
- Cart contents
- Billing data
Possible payment providers (to be added when the live shop is active):
- Shopify Payments
- Credit card
- TWINT → [Placeholder]
- PayPal → [Placeholder]
All providers process data independently in accordance with their own policies.
6. Disclosure of Data
Data will only be disclosed if:
- it is legally required
- it is necessary for contract fulfillment
- you have given consent
Current service providers:
- Shopify International Ltd. (hosting)
- Shopify Inc. (USA; data transfer via standard contractual clauses)
Additional service providers will follow → [Placeholder]
7. Data Storage / Deletion
Data is deleted as soon as:
- the purpose no longer applies
- no legal retention obligations exist
Newsletter data is deleted immediately after revocation.
8. Your Rights
1. You have the right at any time to:
2. Access (Art. 15 GDPR)
3. Rectification (Art. 16 GDPR)
4. Erasure (Art. 17 GDPR)
5. Restriction of processing (Art. 18 GDPR)
6. Data portability (Art. 20 GDPR)
7. Objection (Art. 21 GDPR)
8. Withdrawal of consent
9. Tracking & Analytics Tools
We use analytics and tracking technologies to improve our website, understand user behavior, and optimize our marketing activities.
Tracking technologies are only activated where required after your consent via our cookie banner.
9.1 Shopify Analytics
We use Shopify’s built-in analytics services to monitor and improve our store performance.
Processed data may include:
- Pages visited
- Time spent on pages
- Device and browser information
- Traffic sources
- Sales and conversion data
This data helps us analyze user behavior and optimize our online store.
Data is processed by Shopify and may be stored on servers outside Switzerland and the European Union in accordance with applicable data protection laws.
More information:
https://www.shopify.com/legal/privacy
9.2 Klaviyo (Email Marketing & Customer Analytics)
We use Klaviyo to manage email communication and customer analytics.
Processed data may include:
- Email address
- Purchase history
- Browsing behavior (e.g. pages visited, products viewed)
- Email engagement data (opens, clicks)
Purpose of processing:
- Sending newsletters and updates
- Abandoned cart reminders
- Customer segmentation
- Personalized marketing communication
Klaviyo may process data on servers located in the United States. Data transfers are carried out in accordance with applicable data protection regulations.
You can unsubscribe from marketing emails at any time via the unsubscribe link in every email.
More information:
https://www.klaviyo.com/legal/privacy
9.3 Meta Pixel (Facebook & Instagram)
We use the Meta Pixel, a tracking technology provided by Meta Platforms, to measure and optimize advertising campaigns on Facebook and Instagram.
Processed data may include:
- IP address
- Device and browser information
- Pages visited
- Products viewed
- Purchase and conversion events
Purpose of processing:
- Measuring ad performance
- Retargeting
- Creating custom audiences
- Optimizing advertising campaigns
The Meta Pixel is only activated after you provide consent via our cookie banner.
Meta may process data outside Switzerland and the EU in accordance with its own privacy policy.
More information:
https://www.facebook.com/privacy/policy
9.4 Cookie Banner & Consent Management
We use a cookie consent tool to manage the activation of analytics and marketing cookies.
You can:
- Accept or reject non-essential cookies
- Adjust your cookie preferences at any time via the cookie settings link in the footer of our website
Essential cookies required for website functionality cannot be disabled.
9.5 Your Rights
In accordance with applicable data protection laws, you have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Withdraw your consent at any time
- Object to data processing where legally permitted
To exercise your rights, please contact:
Contact for all requests:
info@v7signature.com